Design -Build

Processes

In many respects, designing and building a custom website is akin to constructing a home, and one of the first points to consider is what style appeals to you. Do favor modern fonts and spare design, a la mid-century, or do you prefer traditional characters and an established color palette, that evokes craftsman?

Bearing this in mind, the website design-build process is divided into three phases. The first phase begins with an assessment, a client focused consultation in which individuals discuss their goals for the website, e.g., reaching target demographics, the ability to sell multiple items, et cetera. A sitemap may be sketched out for this purpose, or examples of similar sites may be used to demonstrate basic layout and functionality.

The second phase entails building the website, e.g., selecting photos and creating and or importing copy. As the various pieces are assembled, the project takes shape, and clients are encouraged to explore the site and offer their feedback. When building sites with Squarespace, clients are afforded the opportunity to login and view the site before it is taken live, a final step is done at the project’s end.

The third phase involves reviewing the completed site, e.g., checking text for grammar and style, it also includes testing links, and connecting social media accounts. When assembly and testing are complete, a hosting plan is purchased, a domain is added, and the site is brought online. Once the site is active, clients receive 30 days of customer support to ensure proper functionality. 

Phase 1: Introduction

  • Discuss goals for the website and ascertain the target audience

  • Review existing sites and or develop a mockup to outline appearance

Phase 2: Design-Build

  • Select imagery, create content, and or import existing copy from previous site(s)

  • Assemble imagery and content, optimizing text for search engine optimization (SEO)

Phase 3: Completion

  • Review copy, test links, connect social accounts, add a domain, and go live

  • Provide 30 days of free customer support, ensuring proper software functionality